Media & Politics -week 4
Who are they appealing to?
What is the main message?
Is the argument effective?
What does the presentation say about the message?
General Elections -Political Broadcast 2010
Eddie Izzard (Labour)
| Left wing | Founded on fairness |
| Believes in “brilliant Britain” | A future for all |
| Britain does work hard | Presentation is less serious/informal at times |
| Presentation is very forthright/slick | Contrasting “broken society” |
| No background, just Izzard & positive |
David Cameron (Conservative)
| Focuses on people’s lives | Focus on working people |
| Helping other people | Cameron’s voiceover |
| Family orientated | Helping build a bedrock society |
| Sitting in someone’s garden, class, only people with owned houses can have gardens, not people in flats | Creative jobs/ grow businesses |
| Focuses on “broken” society | Vision on million people working together |
| Big society | optimistic/ambiguous |
| A lot of promises | Trying to re-brand their image |
| Open neck shirt/crinkled to look not overdone |
Nick Clegg (Liberal Democrats)
| Britain is a strong country | Focuses on fairness |
| Walking through headlines of promises (paper on floor) | Different locations |
| Education, housing, employment, politics (all fairness) | Protest party -cynicism people/ party who don’t agree with Labour/Conservative |
| Too good to be true | Dramatic presentation/location |
| Tuition fees (first image on presentation, don’t break promises) | Working class (referring to taxes and people’s pockets) |
| More about policies | Paper represents (lying politicians, fairness) |
| Middle class people who feel neglected by the government |
Graduate multimedia journalist, Production Editor and Writer for The Sun on Snapchat as well as a Contributing Writer at Culturefly
