Media Research
Week 2- Content Analysis
Naturalism (natural sciences) objective methods such as:
-measuring
-collecting
-counting
Sociology is trying to mimic natural sciences
-early sociologist natural methods
-we can all observe and test and come up with the same conclusion
-we can have the all same answer if carried out correctly
Positivism
-trying to improve society with the view trying to improve the idea
-to look at characteristics to find research and the root of the problem for instance the cause of the crime (e.g. poverty, environment etc.)
-using natural science methods keeping the observers feelings and opinions out of the results
-objectively being asked the question without someone being there such as the Census
Subjectivity
-our own feelings
-what’s in our head
Content Analysis
If you were to choose this for a dissertation you would look at the 2011 Census using this as research material.
Advertising
-more families that are non-white
-more gender equality e.g. powerful women, house husbands etc.
Graduate multimedia journalist, Production Editor and Writer for The Sun on Snapchat as well as a Contributing Writer at Culturefly
