Ethnography

Media Research Week 8- Ethnography Ethnography refers to qualitative research methods used to to study people and their cultures. Ethnographic methods of social research were developed within the discipline of anthropology (the study of ‘mankind’) Anthropologists study cultures from the inside. Researchers immerse themselves in a culture in order to study its laws, habits, customs,…

Ethnography

Media Research Week 8- Ethnography Ethnography refers to qualitative research methods used to to study people and their cultures. Ethnographic methods of social research were developed within the discipline of anthropology (the study of ‘mankind’) Anthropologists study cultures from the inside. Researchers immerse themselves in a culture in order to study its laws, habits, customs,…

Questionnaire’s and Surveys

Media Research Week 4-Questionnaire’s and Surveys -lead people in to make them want to carry on -good layout -soft relaxing colours -people can make money from questionnaire’s -serial number needed to identify each individual -need to be clear on how to complete e.g. how to fill the questionnaire’s in Chloe DobinsonGraduate multimedia journalist and contributing…

Questionnaire’s and Surveys

Media Research Week 4-Questionnaire’s and Surveys -lead people in to make them want to carry on -good layout -soft relaxing colours -people can make money from questionnaire’s -serial number needed to identify each individual -need to be clear on how to complete e.g. how to fill the questionnaire’s in Chloe Dobinson

Discourse Analysis

Media Research Week 3- Discourse Analysis -refers to language and talk -for example spoken word, written word in newspapers -transfer of medium, how messages are communication -embedded meaning Newspapers are a way to: -communicate to their audience –convey a message Tabloid Newspapers -most papers are tabloids The Times is a tabloid newspaper but better quality…

Discourse Analysis

Media Research Week 3- Discourse Analysis -refers to language and talk -for example spoken word, written word in newspapers -transfer of medium, how messages are communication -embedded meaning Newspapers are a way to: -communicate to their audience –convey a message Tabloid Newspapers -most papers are tabloids The Times is a tabloid newspaper but better quality…

Content Analysis

Media Research Week 2- Content Analysis Naturalism (natural sciences)  objective methods such as: -measuring -collecting -counting Sociology is trying to mimic natural sciences -early sociologist natural methods -we can all observe and test and come up with the same conclusion -we can have the all same answer if carried out correctly Positivism -trying to improve…

Content Analysis

Media Research Week 2- Content Analysis Naturalism (natural sciences)  objective methods such as: -measuring -collecting -counting Sociology is trying to mimic natural sciences -early sociologist natural methods -we can all observe and test and come up with the same conclusion -we can have the all same answer if carried out correctly Positivism -trying to improve…

The Purposes of Media Research

Week 1 -The Purposes of Media Research Why research is so important? -expected by employers -there is no end to research due to history -key skills in life for any job Journalism is Academic Research Journalism Emphasis Academic Emphasis Revealing facts Advancing the discipline Making a product (e.g. a feature article) Producing research papers Challenging…

The Purposes of Media Research

Week 1 -The Purposes of Media Research Why research is so important? -expected by employers -there is no end to research due to history -key skills in life for any job Journalism is Academic Research Journalism Emphasis Academic Emphasis Revealing facts Advancing the discipline Making a product (e.g. a feature article) Producing research papers Challenging…