The internet has become an integral way for new media to connect to the audience. This has becoming refreshing for the audience because they can interact with the media by them becoming users and publishing user generated content. This has started to become a competitive industry compared to traditional media the impact of the internet is stronger than ever. The growth of the blog, the impact of peer to peer music distribution as well as the launch of YouTube in 2006 have challenged the foundations of mass media industries. It has showed how these techniques are irrevocably changing the nature of journalism, because they’re giving enormous new power to what had been mainly passive audiences in the past.
It is clear that new media technologies have remotely altered the relations between media procedures and consumers. The new technologies broke a wall between media consumption and media production.