Our selection for music video of the week is AWOLNATION’s hypnotic new release, I Am.
The video is a continuation of the band’s previous single, Hollow Moon, and is taken from their latest album,Run, which we reviewed earlier this year. It’s another theatrical and big-scale offering, with frontman Aaron Bruno singing into the camera before leading onto an uplifting and anthemic chorus.
The artistic video combines perfectly timed choreography with sweeping shots and lighting that reflects the track’s melody; the end result is a video that’s mesmeric. Since going live at the end of June, it has amassed over 400,000 views on YouTube and it’s not hard to see why.
The song is featured in the newest World of Red Bull campaign and is available to download now, alongside the entire Run album.
Graduate Multimedia Journalist, Online Editor at CIO UK and contributing writer at Culturefly and Contact Music.