ABC1-is a social grade, with ABC1 being a higher level indicating that those within this group are middle class and have professional jobs.
Positioned between– traditional monthly glossies such as Vogue and celebrity weekly titles such as Closer and OK magazine. Grazia wanted to position themselves between these types of magazine, creating a balance between the two categories, finding a target audience suitable for their magazine needs.
Challenging purchasing behaviour– Grazia wanted to create a high quality/glossy magazine and challenge the likes of Vogue by making audiences purchase weekly. Instead of waiting monthly to receive high quality, fuller magazines.
White Space– This is because Grazia wants to have the headline and caption more balanced and easier on the eye for the readers.
Graduate Multimedia Journalist, Online Editor at CIO UK and contributing writer at Culturefly and Contact Music.