Who are they appealing to?
What is the main message?
Is the argument effective?
What does the presentation say about the message?
General Elections -Political Broadcast 2010
Eddie Izzard (Labour)
|Left wing||Founded on fairness|
|Believes in “brilliant Britain”||A future for all|
|Britain does work hard||Presentation is less serious/informal at times|
|Presentation is very forthright/slick||Contrasting “broken society”|
|No background, just Izzard & positive|
David Cameron (Conservative)
|Focuses on people’s lives||Focus on working people|
|Helping other people||Cameron’s voiceover|
|Family orientated||Helping build a bedrock society|
|Sitting in someone’s garden, class, only people with owned houses can have gardens, not people in flats||Creative jobs/ grow businesses|
|Focuses on “broken” society||Vision on million people working together|
|A lot of promises||Trying to re-brand their image|
|Open neck shirt/crinkled to look not overdone|
Nick Clegg (Liberal Democrats)
|Britain is a strong country||Focuses on fairness|
|Walking through headlines of promises (paper on floor)||Different locations|
|Education, housing, employment, politics (all fairness)||Protest party -cynicism people/ party who don’t agree with Labour/Conservative|
|Too good to be true||Dramatic presentation/location|
|Tuition fees (first image on presentation, don’t break promises)||Working class (referring to taxes and people’s pockets)|
|More about policies||Paper represents (lying politicians, fairness)|
|Middle class people who feel neglected by the government|