Media Research
Week 3- Discourse Analysis
-refers to language and talk
-for example spoken word, written word in newspapers
-transfer of medium, how messages are communication
-embedded meaning
Newspapers are a way to:
-communicate to their audience
–convey a message
Tabloid Newspapers
-most papers are tabloids The Times is a tabloid newspaper but better quality
-condense information into a tablet size
-downmarket paper
-The Sun, Mirror, Daily Star
-use language in a condensed way less writing, less columns, lower quality of vocabulary
Essential News
-pages 3,4,5 factual information most information
-what you select as a particular front story definers your interest as a reader
Commenting analysis
Editorial-a statement from the top management picking and choosing stories (this is what we think)
Columns-named columnists weekly, for own opinions highly paid
Critical linguistic analysis
-take the written word and break it down
-it means something to us, a meaning
